Bluebonnet Hill Golf Club, Austin TX
Bluebonnet Hill Golf Club, Austin TX

consumer products

When Data Talks, What Do You Hear?

Whac-a-Mole game

January 25, 2013.  A board meeting yesterday for a P2P marketplace venture swung to a focus on what field-testing data is really telling us.  Creating a P2P company requires sellers, buyers, and actual transactions.  Like any consumer venture, there are plenty of unknowns in consumer behavior when a shiny new object is made available to them.  Trying to interpret each week’s worth of data can be a lot like Whac-a-Mole.  A/B testing becomes more like A-Z testing when all the variables are factored in.  You think you understand one side of the equation, but you tweak the other side and get ve

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