Bluebonnet Hill Golf Club, Austin TX
Bluebonnet Hill Golf Club, Austin TX

Longhorn Startup

Don’t Ignore History

Computer History Museum

December 8, 2013:  One thing Mark Cuban emphasized more than once in his remarks during our Longhorn Startup Demo Day is the concept of researching the history of your great new idea before you get too deeply enamored of it.  He cautioned that just using Google to do your market research might not reveal the now defunct failures with the same concept and certainly might not uncover others currently percolating the same brew.

Mentor or Content Expert?

Telemachus and Mentor

January 10, 2013.  Bob Metcalfe shared yesterday a syllabus from a Harvard undergraduate course called “Introduction to Innovation and Entrepreneurship” – similar to Longhorn Startup Lab at UT Austin, but with the project version of the course aimed either at starting a real company or preparing to enter a significant business plan competition.   One requirement of the students stood out:  “In addition to the course’s faculty, students MUST engage a ‘content expert’ to help focus the projects and to add real world context and expertise.

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