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Perils of the Pivot

USS Pivot

October 30, 2016: It’s commonly expected that startups will pivot as their original concepts meet the tests of the market. Even the most carefully crafted plans may not correctly anticipate customer behavior, may overlook competitors, may run into unexpected technical obstacles, may be blindsided by external forces, and may ultimately not translate the founder’s vision into a workable business model. It’s generally better, however, to pivot than perish, and startup teams that can accept reality and adapt are the ones that are most likely to succeed again and again.

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