After a first round of coaching sessions with the five SXSW Accelerator companies assigned to me, I thought about some general advice on pitches. This particular batch is starting out pretty well, but I still find myself pointing out many of the usual problems that fail to get the message across. There have been millions of words written on pitch presentations and techniques, but nothing beats live coaching to fine tune the process. You can see that vividly in the polish shown by the Longhorn Startup Lab teams as they progress through the semester. We have a TA who is a Ph.D.