When Data Talks, What Do You Hear?
January 25, 2013. A board meeting yesterday for a P2P marketplace venture swung to a focus on what field-testing data is really telling us. Creating a P2P company requires sellers, buyers, and actual transactions. Like any consumer venture, there are plenty of unknowns in consumer behavior when a shiny new object is made available to them. Trying to interpret each week’s worth of data can be a lot like Whac-a-Mole. A/B testing becomes more like A-Z testing when all the variables are factored in. You think you understand one side of the equation, but you tweak the other side and get ve
